Google Adwords Campaign and SEM
If you want to increase traffic to your online business and reach new customers then you not only need to concentrate on search engine optimization (SEO) but also on effective search engine marketing (SEM).
What is the difference between SEM and SEO?
SEM is paid advertising that ensures that during a Google search of the keywords that you are targeting your business is visible and ranks well in the search engine results pages. On the other hand, SEO improves your site through the placing of strategic keywords and you don’t pay for clicks.
Google Adwords campaigns
The most utilized search engine is Google and Google Adwords is the best-known platform to use for an effective campaign for your company to achieve a higher rank.
Keywords are just as important for SEM as they are for SEO and they need to be optimized with the exact terms that people search. Google Keyword Planner is where relevant keywords can be found and gives suggested bid estimates.
Once ready with your keywords you just need to go the Google Adwords auction where you will bid. Here it’s not only the maximum bid that wins but also the Quality Score determined by Google. This looks at the quality of the ads, keywords and landing pages and the most relevant have the higher Quality Score.